Private label: proven parts, your brand
Private label uses tested scents, stock vessels and an approved wax and wick pairing, finished with your label and packaging. Because the hard engineering is already solved, it is the fastest and most affordable way to launch.
Custom: built around your brief
A custom candle can mean a new fragrance accord, a custom vessel or mold, special colors or finishes, or a custom wax blend. Each custom element adds development, sampling and testing time — and usually cost.
Comparing the two
- Speed
- Private label moves fastest. Custom work adds rounds of development and testing.
- Minimums
- Private label keeps minimums lower. Custom vessels and packaging bring their own supplier minimums.
- Control
- Custom gives you a product no one else has. Private label gives you a proven product sooner.
You can start with one and grow into the other
Many brands launch private label, learn what sells, then move their best sellers to a custom scent or vessel. Because both are made on the same floor, the move does not mean changing manufacturers.